All About Direct Response Advertising

Direct Response TV or simply as DRTV isn't actually a new form of TV. Whether you believe it or not, this has been around for years now. As a matter of fact, DRTV is a TV commercial but the only difference it has from regular commercials is that, this has an 800 number in which the consumers can contact while the commercial is aired. This is a TV ad that oftentimes longer than the normal 30 to 60 seconds air time with the end goal of providing valuable and comprehensive info on the product or the service being advertised.

DRTVs are more suitable for new products or services, the type that have not been launched for retail market like battery operated split end trimmer, vacuum sealed clothes bag, oscillating barbells, flatulence odor absorbing blankets and boyfriend arm shaped pillows. These products are mostly patented and newly invented and also, time comical. They are first sold on TV through DRTV that typically lasts for 2 minutes or sometimes, can go for 20 to 30 minutes depending on the product preference or service producer.

DRTVs whether you believe it or not are more complex when compared to regular TV ads and infomercials too whose primary requirement are services of advertising agency, media planning agency and production outfit. Successfully launching and managing a DRTV however will need solid sort of machinery that can cover the production, call center support, media buying, order processing and even the freight management to name a few.

Because of the challenges involved in managing the entire DRTV management and production, there are lots of multimedia as well as video companies that expand to provide the services needed for the production and management of DRTV. Actually, this makes the whole process easier for producers because all tasks can be centralized into just one service which is a lot more profitable for the production of the company.

And while the actual direct response TV production process should be easier because they are often lower on budget, focused more on providing pertinent details than on visual appeal, it is the entertainment management and follow through system that makes such job tricky and complicated to do. There's basically a team of people working on such like pool of customer service agents and call center agents who are required every time that the ad is aired to be able to process orders of customers watching it at the moment.

Go to to know what the characteristics of infomercials are.